ICAAL Marketing

ICAAL’s Core Competencies

At ICAAL, no stone is left unturned. Understanding exactly what works online, they’ve developed a full portfolio of core competencies, implemented by in-house creatives, that will help FENSA members grow their business as part of this new, unique partnership.

Take a look at a selection of their services below:

Web Design

In today’s market, your website is as good as a virtual showroom. Striking designs and strategic layouts can make your site your primary form of lead generation, effectively selling your business without you having to move a muscle.

At ICAAL, they design and develop bespoke websites in accordance with your brand guidelines and business proposition. Fully responsive to all devices and designed with search engine optimisation in mind, their website designs are the perfect platform for increased sales as a FENSA member.

Graphic Design

With their own in-house team of graphic designers, ICAAL can bring your ideas to life with all things visual. From print work including brochures and leaflets to innovative virtual reality tours, they can offer it all.

ICAAL can help you show off the fantastic work you do as a FENSA member with photography and videography services. Let them capture your showroom or a recent project and produce stunning content you can post across all your channels.

SEO

The science is simple - improved search engine optimisation generates more leads and more sales. However, enhancing your website’s SEO can be a labyrinth. That’s where ICAAL comes in.

Their dedicated SEO team will work on your strategic campaign to steadily improve your site’s search engine positions for exactly what you want to rank for. They have a whole arsenal of tools available to ensure all businesses can maximise their online presence.

PPC

For an influx of hot leads from interested customers, a pay-per-click campaign is the solution. ICAAL has demonstrable experience of immensely successful campaigns in this sector that strategically pull traffic to your site for conversion.

PPC is absolutely ideal when implemented in conjunction with our incredibly successful SEO campaigns and new website designs. Enjoy sustained, improved lead generation with their full service digital marketing services.

Social Media

Businesses are judged by their presence on social media. As a FENSA member, you can represent yourself better on Facebook, Twitter, Instagram and LinkedIn by working with ICAAL.

They can publish both organic and paid posts, to produce a strategic campaign that suits your business. Let their social media experts drive more traffic and engage with your customer base.

Direct E-Marketing

Get to the top of a prospective customer’s inbox with a successful email marketing campaign. Whether you’re looking to upsell products or simply inform existing customers of an exciting update, direct marketing is the modern solution.

Combining the best in creative graphic design with punchy, effective content, ICAAL’s email marketing reaches the right people for the maximum effect each and every time.

Lead Generation

Available alongside their other digital marketing services or in their own right, ICAAL have developed a whole array of lead generation tools to help you maximise potential conversions online.

From an innovative and interactive online quoting engine and dynamic, customisable forms for your website, to Premium Listings right here on the FENSA website, they cover all bases to deliver consistent, long term lead generation.

CRM System

ICAAL makes it incredibly straightforward for you to manage the increased leads generated through their digital marketing services. With a bespoke CRM system, you have everything you need in one place, managing your leads with consummate ease.

With detailed reporting, Google Map integrations and a fully tailored interface, you can use ICAAL’s CRM and Client Dashboard exactly how you need to. It has something to streamline the business management of every FENSA member, including you.

Web Hosting

Don’t lose out on important leads through unreliable hosting. Have a site that is consistently live and fast loading, even during periods of increased traffic. ICAAL has state-of-the-art servers that ensure you experience the absolute minimum downtime possible.

Regardless of whether your website is small, large or somewhere in between, they can migrate it onto their in-house servers providing you with fast and secure web hosting you can rely on.